We understand the urgency of addressing
climate change and the need for organisations
to actively participate in creating a sustainable

Our Mission

Our mission is to empower businesses to go beyond compliance and make a positive impact on the environment. By helping companies track their carbon emissions by providing actionable insights, we enable them to take effective measures to reduce their environmental footprint.

Brand Pillars

Our brand pillars define the essence of Below Baseline and guide our actions:


We are committed to sustainability in all aspects of our operations and strive to be a driving force behind a greener future. By enabling organisations to track and reduce their carbon emissions, we facilitate their transition towards a more sustainable and responsible business model.


We prioritise trust and transparency in our interactions with clients and stakeholders. Our software solution adheres to the highest data security and privacy standards, ensuring that sensitive emission data is handled with utmost care and confidentiality.


We are dedicated to delivering excellence in every aspect of our product and service offerings. Our team of experts works tirelessly to provide organisations with accurate, reliable, and user-friendly emission reporting tools, enabling them to make informed decisions and achieve their sustainability targets.


As a technology-driven company, we leverage the power of innovative solutions to address environmental challenges. By harnessing the capabilities of the Microsoft cloud platform, we provide organisations with a robust and scalable emission reporting solution that integrates seamlessly into their existing workflows.

With Below Baseline, organisations can not only meet regulatory requirements but also gain a competitive edge by showcasing their commitment to sustainability. Together, we can make a significant impact on the journey towards a carbon-neutral and carbon-positive world.

Join us on this transformative journey and let’s go below the baseline for a better future.

Our Team

Edward Davison

Managing Director, Head of Sustainability

James Diekman

Business Development & Strategy

Natalie Pervan

Head of Product

Wilson Li

Data & AI Lead

Safwan Karim

Lead Developer

Adam Gatt

Azure Developer

Industry Certifications and Collaborations

Below Baseline values industry certifications and strategic partnerships that reinforce our commitment to excellence and staying at the forefront of market developments. As proud members of the Carbon Market Institute (CMI) and designated Microsoft partners, we ensure that our solution adheres to best practices and remains aligned with the latest industry standards.

Through our association with CMI and Microsoft, we actively engage with other market participants, fostering knowledge sharing and collaboration with key stakeholders. This collaborative approach enables us to continuously enhance our solution offering, incorporating valuable insights and feedback from industry experts.

By leveraging our partnerships, we are equipped to address the real-world challenges posed by climate change more effectively. Our solution, seamlessly integrated with Microsoft technologies, delivers innovation and reliability, empowering businesses to navigate sustainability complexities with confidence.

Case Study

The Arnott’s Group (Australia)

Streamlining Carbon Emissions Management with Below Baseline

Arnott’s, a leading Australian food company, faced the challenge of effectively monitoring and managing its carbon emissions across various scopes. Manual reporting processes were time-consuming, and their existing system lacked the flexibility and scalability required to align operations with sustainability goals. They needed a robust solution to track, report, and manage their emissions efficiently.